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KIND Bars Deliver on Three Missions: Healthy Snacking, Great Taste, Promotion of Peace
One Healthy Snack That Has It All, Plus Distribution at Whole Foods & Other Leading Retailers Nationwide
NEW YORK, NY -- Ever try to find the fruits and nuts in your favorite "healthy snack bar"? You'll need to look hard, because they've probably been machine-hacked to near nothingness. And here, size does matter. When you chop fruits and nuts, they rapdily oxidize, and lose up to 70 percent of their nutritive value. (So much for the "healthy.")
Pick up any KIND bar and you'll see something different: a bar bursting with whole fruits and nuts, their nutritional value full intact. Then taste any of KIND's ten, all-natural varieties (Almond & Apricot, Fruits & Nuts in Yogurt, Sesame & Peanuts in Chocolate, to name a few), and you may be surprised to learn that it is free of trans fats ,CMOs and anything else bad you can think of.
There's more. Five percent of the profits from every KIND bar sold support the PeaceWorks Foundation, which in turn supports organizations like OneVoice Movement, dedicated to giving the moderate Palestinian and Israeli majorities hungering for peace the voice they desperately need. This is no limited-time, "cause-related" promotion. It is built into how KIND's producer, PeaceWorks LLC, has operated since its founding 13 years ago.
Which all may explain why KIND is a home run; the category's fastest-growing brand, available at major natural retailers like Whole Foods, at mainstream grocers, and specialty and convenience stores nationwide. More than 12,000 outlets now stock KIND products, from a standing start just three years ago. (Consumers can access a KIND store finder at http://www.kindsnacks.com/store-locator.html)
Can't make it to a store carrying KIND products? No problem. The company has just launched Frequent KIND, a membership program offering a master case of 48 KIND bars, delivered right to the doorstep, once a month. Membership has its benefits, like free KIND t-shirts, new product sneak previews, and more. (Consumers can learn more and sign up at http://www.kindsnacks.com/frequent-kind.html)
With ten great-tasting varieties, there's a KIND bar for most any craving: Almond & Apricot; Almond & Coconut; Macadamia & Apricot; Almonds & Apricots in Yogurt; Banana Oatbran; Fruit & Nut Delight; Fruit & Nuts in Yogurt; Nut Delight; Sesame & Peanuts in Chocolate; and Walnut & Date.
About PeaceWorks LLC
PeaceWorks LLC was founded in 1993 and is guided by the Theory of Economic Cooperation, which holds that profitable economic cooperation initiatives can cement relations between rivals in the same way that common-place business partners profit from exchange in today's marketplace. Simply put, if wallets are married, relations can be stronger.
Proof of the PeaceWorks concept can be found at store shelves nationwide, in thriving brands like MeditaliaTM tapenades and pestos, made through cooperative Israeli-Palestinians ventures, and in Bali SpiceTM, a full line of Indonesian noodles, seasonings and sauces and noodle kits produced by a rare, women-managed business in Jakarta. Five percent of profits from sales of the company's fruit and nut bar products, sold under the Be NaturalTM and KIND brands, support PeaceWorks Foundation initiatives like OneVoice Movement, mobilizing the moderate Israeli and Palestinian majorities desperate for peace, giving them a voice and the means to take back the agenda from militant extremes. For more information, visit www.peaceworks.net.
Learn more:
About KIND www.kindsnacks.com
About the company www.peaceworks.com
About the group www.peaceworks.net
Press Contact: Rodrigo Zuloaga
212 616 3006 x 236
kind@peaceworks.net