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nice to meet you,
we’re KIND

There’s healthy. There’s tasty. Then there’s healthy and tasty. At KIND, we believe you deserve both—we call it our brAND philosophy. That’s why you’ll find all of our snacks are pretty much the nirvana of healthful tastiness. What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to our standards in the KIND kitchen.

So whether your snacking style is choosy or adventurous (or a little bit of both), here’s something to celebrate: we’ll always be thinking up new ways to delight your taste buds and keep your body happy.

Three things in human life are important: the first is to be kind; the second is to be kind; and the third is to be kind.
—Henry James

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we’re all about doing the KIND thing

individual acts of kindness

850,000

people impacted

From the healthy snacks and foods we make, to our commitment to social entrepreneurship with impact, our focus is on making the world a little kinder, one act at a time (no arm-twisting here, promise). Our message of holistic kindness has been the foundation of KIND since day one, and continues each time we create a new snack or introduce a new social initiative. One simple, foundational belief underpins it all: There’s more to business than just profit.

It’s why we started the KIND Movement, why we believe the easier we make it for our community to surprise others with unexpected acts of kindness, the kinder our world will become. Big act or small, we encourage it - from writing a letter to someone who inspired you to planting thousands of trees to simply taking the time to say “thank you.”

do the kind thing for your body, your tastebuds, & the world.

 

Let food be thy medicine
and medicine be thy food.

— Hippocrates

San Fernando, California

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ingredients you can see & pronounce

We believe if you can’t pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. That’s why all KIND Healthy Snacks are made from all-natural whole nuts, fruits and whole grains. No secret ingredients and absolutely nothing artificial here. Just a delicious way of getting your body essential nutrients like fiber, protein and antioxidants (to name a few).

When there is teamwork and collaboration, wonderful things can be achieved.
— Mattie Stepanek

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our team

We believe that a team should be, well, a team—collaborating and working together to achieve good things. We think it’s the best way to work, and the most fun. From our founding members to our newest hires, we’re a group of socially conscious health nuts and foodies, and we wouldn’t have it any other way.

That's why our team photos show us working together, instead of solo. Although we would like to get glamour shots done someday.

Kindaholics just wanna have fun.

Kindness is king.

Tea, coffee, and KIND bars on the daily.

Something was funny, now wasn't it?

Keep calm, grab a cuppa,
and make the world
a bit kinder with us.

We roll deep...as a team.

Beach runs, sounds about right.

KIND teamwork = totes #kindawesome.

#kindawesome photobomb.

Kindness, on two wheels.

We work best in clusters.

now that you know our story

Why not share yours? Contribute photographs celebrating kindness to your body, your taste buds & your world to our #kindawesome page, highlighting people everywhere who Do the KIND Thing.