Do the KIND Thing
Daniel Lubetzky

Do the KIND Thing

An inspiring handbook and New York Times best seller by Daniel Lubetzky

What People Are Saying

  • Do the KIND Thing isn’t just a behind-the-scenes tour of one company’s staggering growth. It’s the story of one entrepreneur’s belief that success can be built on a foundation of empathy and, yes, kindness. By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a roadmap to success that includes both passion and purpose.

    Arianna Huffington, Editor-in-Chief, Huffington Post Media Group

  • In his new book Do the KIND Thing, Daniel Lubetzky reminds us that doing well and doing good are not mutually exclusive. KIND is a stellar example that a business can be both highly successful, and advance a culture of decency and generosity.

    Richard Plepler, Chairman and CEO, HBO

  • Mark Twain once said that 'Kindness is the language which the deaf can hear and the blind can see.' Daniel Lubetzky uses the power of kindness to build purpose into his business and his community—a role model for future leaders.

    Mehmet Oz, MD Professor of Surgery, Columbia University

  • I’ve always been a fan of the KIND brand. This engaging and inspirational book shows how a social mission coupled with creativity can spark change and empower a generation.

    Bobbi Brown, Founder and CCO, Bobbi Brown Cosmetics

  • Daniel Lubetzky has proven that financial success and achieving a social goal are not incompatible – a great lesson for entrepreneurs and people who want to do good. Do the Kind Thing succinctly explains the elements that lead to success in both realms, emphasizing the need to balance humility with vision and grit.”

    Lester Crown, Chairman, Henry Crown & Company

  • This book is an invaluable practical guide to what it takes to create and run a business and a brand. Priceless examples of both successes and failures run through the book, together with the values of simplicity, trust and transparency. Reading the book you learn business essentials; you will also come to know and love the man.

    Sir Mark Moody Stuart, Former Chairman of the Royal Dutch/Shell Group and Vice Chairman of the UN Global Compact

  • Daniel Lubetzky has written the playbook for anyone with a passion and a vision for leveraging business as a tool for social change. His journey has been anything but easy and straightforward but Daniel's honest and at times hilarious descriptions of his many failures will serve all aspiring entrepreneurs.

    Pamela Hartigan, Director, Skoll Centre for Social Entrepreneurship, Saïd Business School, University of Oxford

About the Book

The visionary CEO of KIND Healthy Snacks offers an inspiring handbook for success in business, life, and the all-important task of building a more compassionate world.

When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement—the company’s social mission to make the world a little kinder—has sparked more than a million good deeds worldwide.

In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career hand selling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.

While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.

Engaging and inspirational, Do the KIND Thing shows how the power of AND worked wonders for one company—and could empower the next generation of social entrepreneurs to improve their bottom line and change the world.

About Daniel Lubetzky

Daniel Lubetzky is a pioneering social entrepreneur known for integrating social objectives with sustainable market-driven forces to forge new business models that build bridges between people. He is the CEO and founder of KIND Healthy Snacks and the KIND Movement, founder of PeaceWorks and OneVoice, and cofounder of the apparel company Maiyet. Lubetzky has received numerous awards and recognitions for his humanitarian efforts and his business practices. He lives in Manhattan with his wife and four children. Click here to read more about the author.

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