What is the definition of kindness? Here at KIND, we believe that kindness is the greatest show of human strength. That’s why KIND and NBA star Kevin Durant are proud to launch STRONG & KIND to challenge deep-rooted stereotypes and redefine cultural perceptions of strength and kindness.
Together, KIND and Kevin Durant are looking for 1 million people to pledge to make a difference and to spread the message that it’s strong to be kind. “As a pro athlete, I know it can be easy to focus on trash talk and negativity,” said Durant, the NBA’s leading scorer this season and five-time NBA All-Star. “Kindness can sometimes be mistaken for weakness, but I want to change that perception. The reality is that it takes a lot of strength to be kind.”
The STRONG & KIND Pledge:
• Have the courage to be kind when others may not.
• Look out for those who can’t look out for themselves.
• Stand up when others would rather stand out.
• Leave their world a kinder place than they found it.
• Be STRONG & KIND.
Take the STRONG & KIND pledge today and be part of the movement! Your pledge helps support the Kevin Durant Charity Foundation programs for at-risk youth. KIND’s $1 million dollar donation will help teach youth that it’s strong to be kind. Spread the message and share your personal stories of how it’s strong to be kind with the hashtag #strongandkind.