Photo by Jonathan Scott Photography.
When KIND’s CEO set a goal for the company, promising to sing a song if the goal was reached, no one knew that it would become a bit of a company tradition to record and share music to celebrate small victories. Most recently, Cat Shell, a singer/songwriter and South Florida KIND Brand Ambassador was inspired by her work in the field and wrote the song, “Be KIND.” With the support of the team, she was able to create a great accompanying video featuring members of the local KIND team as well as friends and the community. We spoke with Cat to get more details about the making of the song and video and are proud to share Cat’s talent and enthusiasm with the world. Inspired by Cat’s “Be Kind” song? Help us award $10,000 to a KIND Project by voting and pledging to do a KIND Act today!
KIND: What was your inspiration for the songwriting?
Cat Shell: As a KIND employee, I know and believe in our brand philosophy to do the kind thing for your body, your tastebuds & the world. As an artist and health enthusiast, I do my best to uphold the same values that are stated in our creed. The “Be KIND” song is a catchy reminder of how we can implement the smallest acts of kindness and invoke the biggest changes. There’s no special occasion needed—just a here and now. Every minute, every day is a new opportunity to be a better person to yourself and to others.
What story were you looking to tell through the video?
I wanted to show people how to “be kind to your body, your taste buds, & the world” but on a local level. I wanted it to be palpable. I wanted people to watch the video with a smile on their face and say “I’d like to be a part of that.” Here, the message is simple—treating your body right and treating others right feels good and is impactful. The sunny beach setting adds a source of inspiration and references the warmth and positivity that kindness can create.
What was your favorite part of the process of creating this unique song?
My favorite part of this project was bringing everyone together for the scenes. I really loved having our local team members on site interacting with my friends and meeting new folks along the way. I love connecting people. I do it innately and I think that resonates through my music too. It’s always been a source of gratification for me.
Cat Shell is a Miami-based singer/songwriter and has been serving as a South Florida’s KIND Brand Ambassador for the past year. For more information on her music please visit www.CatShellMusic.com. Add Cat Shell on Facebook and Instagram.