The KIND Movement


The KIND Movement is our mission to inspire kindness. Small act or big, we encourage it—from writing a thank you letter to someone who deserves it to volunteering with an organization you care about. Every day, our community (aka YOU!) brings us one step closer to our goal of making kindness a state of mind.

One of the KIND team’s favorite ways to spread and celebrate kindness is with #kindawesome cards. We hand out these cards when we see someone (friend, stranger or anyone in between!) doing a kind act. Each card has a special code, which the recipient can enter online to receive a token of KIND’s appreciation, as well as another #kindawesome card to pay it forward. We’ve found that the world is full of #kindawesomeness—you just have to look for it. Want to start spotting kindness with us? Visit    

Looking for other ways to get inspired?

To further our Movement, we also started The KIND Foundation—a separate charitable organization aiming to foster healthier and kinder communities—please visit here to learn about our work including our monthly grant program, KIND Causes.