At KIND, we like to say ‘it's usually the nuts that change the world.’ That's why we work hard to make the world a little kinder through all that we do and how we do it. We call this the KIND Movement.
To date, the KIND Movement has inspired thousands of unexpected acts of kindness around the world. And here are just a few recent examples of the KIND movement at work…
Each month, we challenge our KIND community to carry out a specific KINDING Mission on the first Tuesday of the month (a.k.a. KIND Tuesday). If enough people sign up to complete that month's KINDING Mission, we carry out a BIG KIND Act for the world. Click here for examples.
Please join us and other KINDAHOLICS as we create an undercurrent of kindness that will sweep the nation!
Kindness is contagious! We encourage KINDAHOLICS to share their KINDING Mission stories on Facebook. And each month, we reward the most inspiring KINDING Mission stories with KIND bars and other goodies.
**Not on Facebook? Click here you share your KINDING Mission story on our Web site.
In 2011, a KIND Food Truck will tour the country and spread kindness everywhere it stops. People can visit the truck to sample KIND, send a KIND greeting to friends, and even get tools to carry out the monthly KINDING Mission. To track the truck and its trail of kindness, visit our KIND Food Truck page.
In 2010, we granted more than $100,000 in product and monetary donations to causes that inspired kindness—including organizations such as Operation Gratitude and Good Girls Give, Surfrider Foundation, Common Threads, Autism Speaks, Extreme Makeover Home Edition, Great Kindness Challenge, and more. And in 2011, we will be contributing more than $1 million toward spreading kindness through a variety of our KIND Movement efforts.
.jpg)
At KIND, we pride ourselves on creating new paths that avoid false compromises. Instead of "Or" we say "And." We choose healthy AND tasty, convenient AND wholesome, economically sustainable AND socially impactful.