nice to meet you,
we’re KIND®

There’s healthy. There’s tasty. Then there’s healthy and tasty. At KIND®, we believe you deserve both—we call it our brAND philosophy. What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to our standards in the KIND® kitchen.

So whether your snacking style is choosy or adventurous (or a little bit of both), here’s something to celebrate: we’ll always be thinking up new ways to delight your taste buds and keep your body happy.

Three things in human life are important: the first is to be kind; the second is to be kind; and the third is to be kind.
—Henry James

we’re all about doing the KIND® thing

From the healthy snacks we make to the way we work, live and give back, our focus is on making the world a little kinder, one snack and act at a time (no arm-twisting here, promise). One simple belief underpins it all: There's more to business than just profit.

This belief inspired us to start the KIND Movement - our mission to spread and celebrate kindness. Small act or big, we encourage it - from writing a thank you letter to someone who deserves it to volunteering with an organization you care about. Every day, our community (aka YOU!) brings us one step closer to our goal of making kindness a state of mind. Learn more here.


Let food be thy medicine
and medicine be thy food.

— Hippocrates

San Fernando, California

ingredients you can see & pronounce®

We believe if you can’t pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. That’s why KIND® snacks are made from whole nuts, fruits and whole grains. Just a delicious way of getting your body essential nutrients like fiber, protein and antioxidants (to name a few).

When there is teamwork and collaboration, wonderful things can be achieved.
— Mattie Stepanek

our team

We believe that a team should be, well, a team—collaborating and working together to achieve good things. We think it’s the best way to work, and the most fun. From our founding members to our newest hires, we’re a group of socially conscious health nuts and foodies, and we wouldn’t have it any other way.

That's why our team photos show us working together, instead of solo. Although we would like to get glamour shots done someday.

Kindaholics just wanna have fun.

Kindness is king.

Tea, coffee, and KIND bars on the daily.

Something was funny, now wasn't it?

Keep calm, grab a cuppa,
and make the world
a bit kinder with us.

We roll a team.

Beach runs, sounds about right.

KIND teamwork = totes #kindawesome.

#kindawesome photobomb.

Kindness, on two wheels.

We work best in clusters.