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Daniel Lubetzky


KIND Snacks Founder & CEO

Daniel Lubetzky Portrait

Daniel Lubetzky, founder and CEO of KIND, is on a mission to make the world a little kinder one snack and act at a time. Maker of delicious and nutritious foods, KIND created a new healthy snacking category with the introduction of its first fruit & nut bars in 2004. Established as a not-only-for-profit, KIND also aims to connect people and build more empathetic communities through a myriad of social and philanthropic initiatives. Its KIND Movement inspires everyday acts of kindness (two million and counting!), and The KIND Foundation instills kindness in young people while also supporting socially-impactful causes.

Drawing on his experiences with KIND and more than two decades in the food industry, Daniel founded an independent organization called Feed the Truth in 2017. This nonprofit seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. A pioneering social entrepreneur working to build bridges between people, Daniel is also the founder of PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East. Additionally, he co-founded Maiyet, a fashion brand that partners with artisans to promote entrepreneurship in developing economies, and the OneVoice Movement, an international grassroots effort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict.

His commitment to creating economically sustainable and socially impactful business has been lauded by BusinessWeek, Time, Fast Company and Entrepreneur. Daniel has also been recognized by the World Economic Forum and the Skoll Foundation, and in 2015 President Barack Obama and Commerce Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship. He is the author of the New York Times bestseller Do the KIND Thing.

Daniel is married with four children and enjoys spending time with his family and practicing magic.



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