Get 2 free KIND Protein™ bars with every order thru 7/24! See terms

Chewy Granola Bars

Honey Oat 6 Pack

honey oat

Chocolate Chip 6 Pack


Peanut Butter Chocolate Chip 6 Pack



*Per 23 grams, the leading kids granola bar contains 6.7 grams of sugar, KIND Kids™ granola bar contains 5 grams

Meet the Kind Kids

Chip Character



Can move objects without touching them


Hanging out with his friends in his treehouse

Izzy Character



Super human speed

favorite activity

Spinning in circles until she gets dizzy

Jet Character



Can Fly

favorite activity

Doing tricks on the monkey bars at the playground

Kat Character



Can talk to animals

favorite activity

Playing fetch with her dog

Story Time

Hey parents, click on these stories to read with your kids.

How it all began

Read Now

The magic Baseball

Read Now

print kind kids games

Welcome to the KIND community!

Here at KIND, we think a little differently. Instead of “or” we say “and.” We choose healthy and tasty, convenient and wholesome, economically sustainable and socially responsible. We’re excited to tell you about KIND Kids bars – we crafted them to be fun for kids and with nutritious ingredients that will make parents happy. Our delicious recipe contains 100% whole grains, including gluten free oats, sorghum and quinoa, without any artificial flavors, colors or preservatives!

We love making snacks for your whole family to enjoy, and we also love spreading kindness. Since 2004, our team has been on a mission to make the world a little kinder. Whether you snack with us or start making kindness top of mind by joining our KIND Movement, thanks for being a part of our journey.

Kindly yours,
Daniel Lubetzky, Founder and CEO, KIND
(and dad to four KIND kids!)

Hey Parents, Get involved

Did you know that The KIND Foundation is committed to teaching future generations to act with kindness? Through an initiative called Empatico, the Foundation will connect millions of students worldwide.

what it is

Empatico is a free online learning tool that connects classrooms across the country and world! Through interactive technology, kids can explore what life is like for their peers. Empatico exchanges give them a unique opportunity to talk with kids from different backgrounds and places while practicing kindness, cooperation and critical thinking.


Teachers of 7-11-year-old students are invited to test Empatico in their classroom today.

why 7-11-year-olds?

At this age, kids are at a sensitive point in their development and have started asking questions about their place in the world. Giving them an opportunity to develop this curiosity and have positive experiences with different people can influence how they perceive others in the future.

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