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KIND^®

Our mission is to create a kinder and healthier world – one act, one snack at a time

If you can choose to be kind to your body with a Dark Chocolate Nuts & Sea Salt KIND^® bar made with heart-healthy almonds, imagine what other kind choices you can make.

When we start by doing something small, we have the power to change the world.
LIVE KIND^®

meet KIND founder Daniel Lubetzky

Daniel Lubetzky, founder and Executive Chairman of KIND, is on a mission to make the world a little kinder one snack and act at a time. Daniel founded KIND in 2004, creating a new healthy snacking category with the introduction of the first KIND bar, made with real fruit and whole nuts. Established as not-only-for-profit®, KIND is also committed to using its business as a vehicle for social change. ‌

Daniel is a business leader, Guest Shark on Shark Tank, investor and social entrepreneur working to build bridges between people and increase appreciation for our shared humanity, As the son of a Holocaust survivor, he has made it his life’s work to help prevent what happened to his father from happening again.

CHECK OUT OUR 2022 IMPACT REPORT

the story behind
the name
KIND Snacks

It’s not just a brand name, it’s a community, a movement and a state of mind. That’s why every KIND^® bar is a reminder to be kind to our bodies, our taste buds and the world.

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