July 27th, 2015


let's start #OutLivingIt


By KIND Editor


Summer in Manhattan can be a sticky situation –literally. Temps have been in the 90s with humidity through the roof. But the city can also be beautiful this time of year, with plenty of activities that get us outside. The other day, KIND and our friends at First Descents (FD) decided to take advantage of one such activity – kayaking on the Hudson River! With the skyline behind us, the KIND team and members of the FD community – including 17 people who are fighting or have fought cancer – picked up paddles and faced the waves (ok, maybe “waves” is an overstatement – but the water was definitely not as smooth as we were expecting!).


The day was inspired by FD founder Brad Ludden. An internationally-recognized professional kayaker, Brad put his career on hold to start FD when he was 18. Since then, he has helped hundreds of young adults defy their cancer diagnosis by participating in outdoor challenges like rock climbing, surfing and kayaking.


Brad – along with KIND’s founder Daniel Lubetzky – joined us at the event to celebrate FD’s motto: outliving it. Before we hit the water, the group went around and shared how we plan to live life to the fullest this summer. Doing so was a beautiful reminder that life is short, and we can all do a better job of getting more out of each day.


Though the day has come and gone, our partnership with FD is just getting started. Now through August 18th, we’re running a digital campaign to further celebrate their #OutLivingIt message, and anyone (looking at you, KINDaholic!) can join us. Use #OutLivingIt and share a story or photo of someone who inspires you to live BIG every day. If you don’t have a photo handy, simply tag the person who inspires you on one of KIND’s #OutLivingIt posts (we will be posting regularly @kindsnacks on Facebook, Twitter and Instagram). For each #OutLivingIt share or tag, KIND will donate $1, up to $10,000, to FD so that they can continue their awesome work.


Earlier this year, KIND donated a portion of the proceeds from Daniel’s book, Do the KIND Thing, to FD. To learn more about why they (and the other recipients) were selected, check out this page. In a nutshell: they’re doing the KIND thing in ways we couldn’t imagine possible.

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