Limited time only - get 15% off the Healthy Indulgences Variety Pack! see terms


NEW YORK (January 7, 2016)KIND congratulates the U.S. Departments of Agriculture and Health and Human Services on the release of the 2015-2020 Dietary Guidelines for Americans (DGA) and its stance on dietary fat and added sugar. We applaud the departments’ focus on limiting saturated fat consumption to 10 percent or less of total calories and shifting away from previous limits on total fat consumption of 20 to 35 percent of total calories, in accordance with the latest nutrition science and recommendation of nutrition experts.

In fact, this same science and expert opinion informed KIND’s recent petition to the Food & Drug Administration (FDA) requesting a change to the regulatory definition of the term healthy as a nutrient content claim. The regulation, which limits the use of the term to individual foods that have 3 g or less of total fat and 1 g or less of saturated fat and fish and meat with 5 g or less of total fat and 2 g or less of saturated fat, was created more than 20 years ago when the science pointed to a limit on total fat intake. However, the current regulation precludes nutrient-rich foods such as nuts, avocados, olives and salmon – the same foods recommended in the new Guidelines as well as in previous editions – from using the term healthy as a nutrient content claim.

KIND also supports the Dietary Guidelines’ recommendation to limit added sugars to no more than 10 percent of total calories. KIND emphasized that support late last year in its comments to FDA as it considers placing a daily value – also 10 percent of total calories – for added sugars on the Nutrition Facts Panel, making it easier for consumers to understand the amount of added sugar in the foods they eat. We recently announced that we would be lowering the added sugar in our seven of our original Fruit & Nut Bars by 15 to 51 percent. Those bars will appear on store shelves this spring.

KIND was also excited about the DGA recommendation to use snacking occasions as an opportunity to improve the intake of nutritious foods and create healthy eating patterns. That’s why KIND is committed to creating wholesome, nutrient-dense snacks made with nuts, fruit and whole grains.

The hope of the company is that the newest Guidelines will help better inform nutrition policies aimed at helping people understand healthy food choices while also ensuring consistency across nutrition regulations and recommendations. KIND encourages our fans and team members to learn more about the DGAs and why they matter.

About KIND Healthy Snacks
Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time.

KIND’s snacks are made from delicious, wholesome ingredients, are gluten free and are made from non-genetically engineered ingredients. KIND currently offers seven different snack lines including: KIND® Fruit & Nut and KIND® PLUS, two lines of delicious whole nut & fruit bars; KIND® Nuts & Spices, a line of whole nut & spice bars that have 5g of sugar or less; KIND Healthy Grains® Clusters, delicious blends of five super grains; KIND Healthy Grains® Bars, a line of crunchy and chewy granola bars; and STRONG & KIND®, a line of bold, savory bars featuring 10g of protein. KIND’s newest innovation – KIND® BREAKFAST – are soft baked with a crispy outside, providing sustained energy from whole grains.

Through its social mission – known as the KIND Movement – KIND, together with its community, is committed to inspiring kindness through acts big and small. It fulfills this commitment through programming like KIND Causes, which helps people bring their socially-impactful ideas to life with monthly grants.

To snack happy visit, and to join the community visit

# # #

Contact: Stephanie Peterson
KIND Healthy Snacks
O: (212) 616-3006, ext. 107
C: (859) 913-6501