Free shipping on orders $40+ & free shipping on all subscriptions!* Exclusions apply. | Shop now


Foundation’s first program will award $1 million to exemplary individuals who are helping those in need

NEW YORK (January 28, 2016) – Today, KIND®, makers of delicious and nutritious snacks, announced the creation of a separate charitable organization, The KIND Foundation, with a mission to foster communities that are healthier, more empathetic and embrace our shared humanity. The Foundation will advance this mission through activities designed to help improve the way people live, eat and relate to one another. The establishment of The KIND Foundation is the latest in a series of efforts from KIND to elevate the cause of kindness.

“Since KIND’s founding days in 2004, we’ve recognized kindness as a transformative force for social impact – it encourages human beings to step out of their comfort zones, connect in meaningful ways and discover each other’s humanity,” says Daniel Lubetzky, Founder & CEO of KIND and President of The KIND Foundation. “We’re hopeful that, through The KIND Foundation, we’ll be able to scale our impact and ultimately make kindness more top of mind.”

An inaugural philanthropic program called KIND People aims to celebrate and support individuals who embody kindness. Through the program, the Foundation is seeking stories of everyday people who have gone out of their way to help others – particularly those who are vulnerable or in need – and are positively transforming their communities. Nominations will be accepted through March 31, 2016 at

Added Lubetzky, “We want to identify selfless individuals who are not looking for credit, but whose work is worth amplifying to further their impact in society, and to inspire all of us to bring more kindness into our lives.”

Once the nomination period closes, the Foundation, with the help of a judging panel, will select six standout nominees who have already made a tangible impact and express intent to continue their good work. Five of the selected nominees will receive awards of $100,000, and one nominee will receive an award of half-a-million dollars. The judging panel, comprised of business and philanthropic leaders, entertainers, and civic and academic luminaries, will be announced next month. While diverse in expertise and perspective, all of the judges share a connection to kindness and recognize its unique ability to break down barriers between people.

To submit a nomination for the KIND People program, or to learn more about The KIND Foundation, visit

About The KIND Foundation
The KIND Foundation is a charitable organization established by KIND and its Founder and CEO, Daniel Lubetzky. The Foundation aims to help foster communities that are healthier, more empathetic and embrace our shared humanity. It will achieve this through activities that strive to improve the way we live, eat and relate to one another. To learn more, visit

About KIND Healthy Snacks
Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time.

KIND’s snacks are made from delicious, wholesome ingredients, are gluten free and are made from non-genetically engineered ingredients. KIND currently offers seven different snack lines including: KIND® Fruit & Nut and KIND® PLUS, two lines of delicious whole nut & fruit bars; KIND® Nuts & Spices, a line of whole nut & spice bars that have 5g of sugar or less; KIND Healthy Grains®Clusters, delicious blends of five super grains; KIND Healthy Grains® Bars, a line of crunchy and chewy granola bars; and STRONG & KIND®, a line of bold, savory bars featuring 10g of protein. KIND’s newest innovation – KIND® BREAKFAST – are soft baked with a crispy outside, providing sustained energy from whole grains.

Through its social mission – known as the KIND Movement – KIND, together with its community, is committed to inspiring kindness through acts big and small. It fulfills this commitment through programming like KIND Causes, which helps people bring their socially-impactful ideas to life with monthly grants.

To snack happy visit, and to join the community visit


Contact: Ashley Herendeen

KIND Healthy Snacks