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KIND Snacks Expands its Breakfast Category with New Line of Delicious Bars that Provide Sustained Energy from Whole Grains

NEW YORK (September 6, 2015) – KIND Healthy Snacks (KIND) today unveiled its first line of breakfast bars, KIND Breakfast. Soft-baked with a crispy outside, KIND Breakfast offers sustained energy from whole grains. As with all KIND snacks, the bars are made with whole, recognizable ingredients, including a unique blend of five super grains: gluten free oats, millet, buckwheat, amaranth, and quinoa. Each two-bar pack of KIND Breakfast provides more than one full serving of whole grains and is an excellent source of fiber.

“Since day one, KIND has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” says KIND’s CEO and Founder, Daniel Lubetzky. “KIND Breakfast continues that commitment by using wholesome and recognizable ingredients to offer our fans a line of delicious new breakfast options.

KIND Breakfast can be enjoyed on-the-go, dipped in Greek yogurt, paired with fruit, or with milk or coffee. They are available in the following flavors: Blueberry Almond, Dark Chocolate Cocoa, Honey Oat, Peanut Butter, and Raspberry Chia.

Beyond the nutritional and taste benefits, these new bars are the ideal morning solution for the on-the-go individual. In fact, a study done by The NPD Group showed that one of the main reasons why one out of ten, or 31 million Americans, don’t eat breakfast is because they believed they were too busy.

“At KIND, we know mornings can be very hectic, and all too often people skip breakfast or sacrifice nutrition for convenience and find themselves dragging later in the day. KIND Breakfast is a great way to start your day with energizing whole grains and a convenient option that perfectly complements an active and on-the-go lifestyle,” said Jon Lesser, Director of Marketing at KIND.

KIND Breakfast will be sold exclusively at Target stores nationwide beginning September 6th as part of the Made to Matter – Handpicked by TargetTM program. As part of this initiative, KIND will join a group of 30 innovative wellness brands that are all doing their part to make better-for-you products more accessible for all.

KIND Breakfast will become available at and at additional retailers nationwide beginning January 2016. Suggested retail price for each is $3.59 per box of 4 packs (2 bars per pack) in single flavors.

About KIND Healthy Snacks
Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time.

All award-winning KIND snacks are made from delicious, wholesome ingredients and are gluten free and non GMO. KIND currently offers six different snack lines including: KIND® Fruit & Nut and KIND® PLUS, two lines of delicious whole nut & fruit bars; KIND® Nuts & Spices, a line of whole nut & spice bars that have 5g of sugar or less; KIND Healthy Grains® Clusters made from five super grains; KIND Healthy Grains® Bars, a line of crunchy and chewy granola bars; and STRONG & KIND®, a line of savory-flavored bars featuring 10g of protein.

Through its social mission – known as the KIND Movement – KIND, together with its community, is committed to inspiring kindness through acts big and small. It fulfills this commitment through programming like KIND Causes, which helps people bring their socially-impactful ideas to life with monthly grants.

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Contact: Jaclyn Schmader
KIND Healthy Snacks
(212) 616-3006