KIND EQUALITY is the next iteration of The KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through The KIND Snack & Give Back Project, KIND will wear its heart on its wrapper by showcasing custom designs in support of communities that haven’t received their fair share of kindness. To mark the third installment, KIND is partnering with the Alice Paul Institute, a non-profit organization dedicated to advancing gender equality and providing leadership development for adolescent girls. As part of the partnership, we’re launching a limited-edition KIND® EQUALITY bar, exclusively sold on www.kindsnacks.com from March 3 through March 31, 2020, while supplies last. 100% of product proceeds, with a minimum donation of $10,000, will be donated to the Alice Paul Institute, assisting in its efforts to educate the public about the Equal Rights Amendment (ERA), a proposed constitutional amendment designed to guarantee equal legal rights for all Americans regardless of sex.
In addition to supporting the Alice Paul Institute through the purchase of the KIND EQUALITY bar, you can help us support the passage of the ERA by participating in our EQUALITY Bot through March 31st. Simply text “Pass the ERA” to 50409 to sign KIND’s collective petition that will be sent directly to your state officials to increase the likelihood that this amendment will enter the U.S. Constitution.* If you share your signature publicly on Twitter and tag @KINDSnacks by March 31st, KIND will donate $1 to the Alice Paul Institute, up to $20,000.
KIND Snack & Give Back Project launched in June 2019, with a special-edition KIND PRIDE bar, supporting efforts to protect and empower homeless LGBTQIA+ youth across the country. In November 2019, KIND introduced the limited-edition KIND HEROES bar, celebrating the American military community at home and across the globe.
Since KIND's founding in 2004, we've championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other's humanity. Through The KIND Snack & Give Back Project, we're hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy. If you have any questions, please reach out to firstname.lastname@example.org.
The KIND EQUALITY symbolic design incorporates the colors of the women’s suffrage movement -- white, purple, and gold to recognize the centennial anniversary of women receiving the right to vote. The snack comes in one flavor, Caramel Almond & Sea Salt. Sounds like it belongs on the treat list along with other salted caramel indulgences, and with one bite you'll swear it should. But don't let your taste buds fool you: each bar contains 5g of sugar and is packed with nutritionally dense nuts. It's no wonder this is one of our best-selling nut bars