KIND HEROES is the next iteration of KIND’s Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through this project, KIND will wear its heart on its wrapper by showcasing custom designs in support of communities that haven’t received their fair share of kindness. To mark the KIND Snack & Give Back Project’s second installment, KIND is partnering with Hope For The Warriors to celebrate the American military community. As part of the partnership, we’re launching a limited-edition KIND HEROES bar, exclusively sold on www.kindsnacks.com from October 29 through November 30, 2019. 100% of the product proceeds, with a minimum donation of $10,000, will be donated to Hope For The Warriors’ Warrior’s Wish program, assisting in its efforts to make wounded veterans’ dreams come true.
Upon purchase, customers will have the opportunity to write a thank you note to an American veteran, which KIND will hand deliver in partnership with Hope For The Warriors. KIND’s Snack & Give Back Project launched in June 2019, with a limited-edition KIND PRIDE bar, directly supporting efforts to protect and empower homeless LGBTQIA+ youth across the country.
Since KIND's founding in 2004, we've championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other's humanity. Through this Project, we're hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy. If you have any questions, please reach out to firstname.lastname@example.org.
The KIND HEROES patriotic design is inspired by the military community. The snack comes in one flavor, Dark Chocolate Nuts & Sea Salt. This best-selling flavor is a simple blend of Brazilian sea salt sprinkled over whole nuts and drizzled with dark chocolate. With 5g of sugar, it's a satisfying, nutty snack that only seems indulgent.