KIND® PRIDE returns as part of The KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through The KIND Snack & Give Back Project, KIND will wear its heart on its wrapper by showcasing custom designs in support of communities that haven’t received their fair share of kindness. While Pride celebrations across the globe have been canceled this year, the Pride spirit can never be silenced. This year KIND will continue its partnership with the Ali Forney Center, donating 100% of net sales, with a maximum donation of $50,000, to assist in protecting and empowering homeless LGBTQIA+ youth across the country.
The KIND Snack & Give Back Project launched in June 2019, with a special-edition KIND® PRIDE bar, supporting homeless LGBTQIA+ youth. In November 2019, KIND introduced the special-edition KIND HEROES bar, celebrating the American military community at home and across the globe. In March 2020, KIND supported gender equality with the launch of a special-edition KIND EQUALITY bar.
Since KIND's founding in 2004, KIND has championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other's humanity. Through The KIND Snack & Give Back Project, KIND is hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy. If you have any questions, please reach out to firstname.lastname@example.org.
The KIND® PRIDE bar's rainbow-colored design is inspired by the Pride flag. The snack comes in one flavor, Dark Chocolate Nuts & Sea Salt. This best-selling flavor is a simple flavor combination of sea salt sprinkled over whole nuts and dark chocolate. With 5g of sugar, it's a satisfying, nutty snack that only seems indulgent.
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