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We’re KIND. We don’t just make snack bars, we want to raise the bar on how snacks are made.

Our ingredients have always been thoughtfully chosen, but our belief is there’s always a bigger challenge to meet.‌




So, we know bees play a critical role to growing almonds and we simply wouldn’t be in business without them. But, unfortunately, both native and managed bees have experienced historic declines in recent years. This is due to a variety of factors, including poor nutrition due to unvaried habitats and pesticide exposure. ‌ As part of our mission to conscientiously source our ingredients, we've spent a lot of time working towards making our almonds as sustainable as they are delicious.


We’re striving not just to simply do better. We want to be a leading model in rethinking how our products get from point a to point bee to point you. These decisions aren’t about board rooms or bottom lines, but about playing our part in the shared commitment to better tomorrows.

We root our definition of “bee-friendly” almonds in the practices required by two independent certification programs, Xerces’ third party verified Bee Better Certified and Pollinator Partnership's Bee Friendly Farming Certified. ‌

For KIND, this means our almond volume will eventually be sourced from farms reserving 3-5% of their farmland for dedicated pollinator habitat to support bees, butterflies and other pollinators. Additionally, these programs require Integrated Pest Management, which is a holistic technique to managing pests that reduces pesticides thought to be harmful to pollinators. ‌

We do all of this because we know that bee-friendly farming practices are not only good for bee health, but they also provide a bounty of other environmental benefits. In addition to supporting regional biodiversity in the Central Valley of California, these pollinator practices also show signs of increasing soil health and water retention.


And we’re not stopping there. KIND is exploring regenerative agriculture, a way of growing food that restores the land and resources needed to grow the foods we love, like almonds! And the buzzworthy part? Bee-friendly farming and regenerative agriculture go hand in hand. The cover crops farmers plant to nurture their soil also help to create and protect important habitat for bees! ‌

Continuing to advocate for bee-friendly farming practices, while working on regenerative agriculture, is our recipe when it comes to making sure our ingredients are as sustainable as they are delicious.


*what is mass balance sourcing?


We source our bee-friendly almonds under the mass balance method of sourcing. Under this method, the bee-friendly almonds are mixed during processing, shipping, and manufacturing with all other almonds purchased by our suppliers. While bee-friendly almonds may not necessarily end up in any particular KIND product, bee-friendly almonds are purchased at agreed-upon volume equivalents to what we use in our products and measured in our almond suppliers’ records. This helps shift the almond industry to more bee-friendly practices at scale through our purchases.

So, we know bees play a critical role in growing almonds and we simply wouldn’t be in business without them. But, unfortunately, both native and managed bees have experienced historic declines in recent years. This is due to a variety of factors, including poor nutrition due to unvaried habitats and pesticide exposure.

As part of our mission to conscientiously source our ingredients, we've spent a lot of time working towards making our almonds as sustainable as they are delicious.





"By partnering with suppliers to add dedicated pollinator habitat and reduce pesticides, KIND has addressed two of the central components we know are most critical to bee health. Here in the Central Valley, we have also seen how this commitment has catalyzed the transition within the almond industry more broadly."


Neal Williams
Entomology Professor at University of California Davis
& Head Researcher at the Williams Lab



"This commitment from KIND will provide substantial, long-term environmental benefits for soil health, water retention, and regional biodiversity in California's Central Valley. This initiative is just the type of supply chain signal that can facilitate farmer adoption of practices that will bolster the resilience of their orchards."


Daniel Kaiser
Director, Ag Innovation