Do the KIND Thing for Your Body^®

KIND has always been committed to bringing you wholesome and delicious snacks. Since the beginning, our promise has been to choose high quality ingredients over recipe shortcuts and provide snacks that are both good and good for you, not one or the other.

Since 2015, we’ve been on an advocacy journey with the U.S. Food & Drug Administration (FDA) to update the regulatory definition of “healthy” to align with current nutrition science and the Dietary Guidelines for Americans. As the catalysts of this important evolution, we will continue to advocate for nutrition education and transparency and remain committed to making real, whole, recommended foods convenient and tasty for our consumers.

Here’s an overview of our efforts with the FDA: