that’s why, we promise ...
To craft products that always lead with a nutrient–dense, USDA-recommended food, like nuts or whole grains, as the first ingredient.
To use as little sugar as possible without sacrificing the flavor and quality of our products. When it comes to KIND®, you’ll never find high fructose corn syrup, artificial sweeteners, or sugar alcohols in our snacks.
To choose high quality ingredients to ensure your snacks are nutritious AND delicious.
To celebrate real food by making snacks with ingredients that you can recognize, pronounce, and enjoy.
whole nutrition
Dive into our products & ingredients and check out how we’ve brought our nutrition principles to life for consumers from coast to coast.
advocacy
Learn more about our historic journey with the U.S. Food & Drug Administration (FDA) to update the regulatory definition of “healthy.”
KIND transparency (opens in new window)
You've always known KIND® for our transparent wrappers. But did you know that we were also the first national snack brand to publicly share the added sugar content of our products? Learn about the sugars we use and why we use them.
calling all RD’s!
You're so passionate about nutrition that you've dedicated your life to it - and we think that's amazing. As it so happens, we're pretty nuts about nutritious eating, too. That's why we started the KIND Nutrition Collective, a community of RDs who share our love of nourishment.
You can find more information about the nutritional value of our products on each product page. Learn more here.