our promise to you

ingredients you can see & pronounce®

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five super grains

countless tasty flavors

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our health & nutrition guiding principles.

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Live KIND everyday. #nowservingbreakfast

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Five snack bar flavors you're not quite used to.

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Celebrate the kindness that’s happening all around you. #kindawesome

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Start your new year off right…

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Check out our Healthy Grains Clusters and Healthy Grains Bars. All with five super grains.

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Do the KIND Thing

by Daniel Lubetzky

An inspiring handbook for success in business, life, and the all-important task of building a more compassionate world by the visionary CEO of KIND Healthy Snacks — now also a New York Times Best Seller. 100% of the author’s proceeds will go towards celebrating and furthering individuals’ acts of kindness and courage in their communities.

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KIND Blog

FDA reverses stance, affirms KIND can use “healthy” on labels

By now we hope you know that there’s nothing more important to us than the relationship we share with you—our fans...

We’re on Medium!

Hey! KIND Community! We have some news to share and it’s pretty exciting...

What A Million Acts of Kindness Looks Like

Brian Williams was only leading his second high school assembly when he met a girl that would change his life. He had been going to schools to challenge students and teachers to do one daily act of kindness for fifteen days...