A kinder world starts with being kind to yourself, but for many young people today that doesn’t feel so simple. 4 out of 5 young people in the US say everyday stress stops them feeling their happiest and healthiest.*
KIND is here to help, creating a kinder future by nourishing a healthier and happier next generation.
“Nutrition may play a role in stress management. At KIND the first ingredients in our recipes are nutrient dense whole foods. Focusing on nourishing, wholesome foods is one of the simplest ways we can support the next generation in their effort to show up as their healthiest, happiest selves.” - Kristin Rubin, PhD, Global Head of Nutrition at KIND
We went straight to young people in America and asked how we could best support them. Their answers, gathered in September 2025 research, surfaced the top challenges that keep them from being kinder to themselves. Here’s what we heard.
79% say stress stops them feeling their happiest and healthiest.*
72% say a lack of nutritious food stops them feeling their happiest and healthiest
"When feeling burnt out a little bit of nutrition can easily lift you back up... reminding you to be kind not only to others, but to yourself and your body." **
4 out of 5 young people in the US say everyday stress stops them feeling their happiest and healthiest.
How we’re nourishing Gen: KIND.
We’ve already started helping the next generation CHOOSE KIND for themselves and for one another, with simple nutritious choices and more. Here’s how…
Innovating with our Nutrition Collective –
working with 5,000+ Registered Dietitians to champion real food, wholesome ingredients, and sound nutrition.
Partnering with Rethink Food –
through product donations, volunteering, and monetary gifts, we support Rethink Food’s mission to ensure more communities have access to high-quality, nutritious meals.
Creating opportunities with college and university scholarships –
supporting the next generation through scholarships and support at University of California, Merced and Florida A&M University.
Supporting through Snack & Give Back –
working to provide nutrition and support for homeless LGBTQIA+ youth with the Ali Forney Centre and school children with FoodCorps through our Snack & Give Back project.
See how we’re inspiring everyone to Choose KIND
Watch this space for more to come from Gen: KIND, our platform to help nourish a healthier and happier next generation.
Because a kinder world starts with being kinder to yourself.