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KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement

In partnership with NYC Pride March Grand Marshal and long-standing KIND partner, the Ali Forney Center, rainbow light tribute honors LGBTQ community and recognizes those fighting for intersectional justice

NEW YORK (June 28, 2020) – For the first time in 50 years, people from all over the world will not be marching the streets of New York City to advocate support of the global LGBTQ community. To honor the origin of the Gay Rights Movement and the first NYC Pride March, KIND Healthy Snacks (KIND) is paying tribute to those who’ve marched, fought and advocated for equality and respect with a rainbow light installation, while also continuing the battle for intersectional justice. The installation is placed in the West Village, adjacent to the iconic Stonewall Inn, birthplace of the Gay Rights Movement, illuminating New York City on the eve of the 50th NYC Pride March anniversary.

KIND is proud to partner with the Ali Forney Center, the nation’s largest organization dedicated to homeless LGBTQ youth, to advocate for those most vulnerable to inequality and discrimination: LGBTQ people of color, especially transgender youth.

“There has never been a more critical time for people to remember how Pride all began,” says Alexander Roque, President and Executive Director of the Ali Forney Center. “About 90% of the homeless LGBTQ youth we serve are people of color. The rights our youth have today are because of people, who looked just like them, protested and marched. We’re proud to partner with KIND and hope we can bring more awareness during this revolutionary time.”

In tandem with the light tribute, KIND is offering its special-edition KIND® PRIDE Bar, donating 100% of bar net sales to the Ali Forney Center, with a maximum donation of $50,000, assisting in its efforts to protect and empower homeless LGBTQ youth across the country. KIND’s Pride advocacy is part of the KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Since KIND's founding in 2004, KIND has championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other's humanity.

“KIND is proud to support the global LGBTQ community, its allies, and the important work of the LGBTQ Rights Movement,” says Daniel Lubetzky, Founder & Executive Chairman of KIND. “With our light tribute, we seek to keep the spirit of Pride Marches alive while inspiring future generations to continue demanding freedom, respect, and equality for all.”

Part of the multi-year KIND Snack & Give Back Project, the second-annual KIND® PRIDE bar incorporates the colors of the Pride flag. The special-edition snack comes in one flavor, Dark Chocolate Nuts & Sea Salt, and is available on,, in store at Wegmans, Duane Reade and New York City corner stores, while supplies last.

For more information on KIND’s Pride efforts and to view the light tribute livestream, visit and follow @KINDSnacks on Instagram, Twitter and Facebook.

About KIND Healthy Snacks
About KIND Healthy Snacks Since 2004, KIND has been on a mission to create a kinder and healthier world – one snack and one act at a time. Its iconic KIND® bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND’s products lead with a nutrient-dense first ingredient – whole nuts, whole grains or whole fruit – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

KIND is majority founder- and team-owned, and every full-time team member has a stake in the company. To learn more about KIND, visit

Contact: Bridgit Kasperski

About the Ali Forney Center

The Ali Forney Center is the nation’s largest organization dedicated to homeless LGBTQ youth. AFC is committed to providing these young people with safe, dignified, nurturing environments where their needs for housing and support can be met, and where they can begin to put their lives back together. AFC is proud to offer the nations only dedicated transgender housing program for trans-identified homeless young people. AFC is also dedicated to promoting awareness of the plight of homeless LGBTQ youth in the United States with the goal of generating responses on local and national levels from government funders, foundations, and the LGBTQ community. For more information, please visit

Contact: Alexander Roque
(212) 206-9349