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rethinking packaging


KIND is known and recognized for its iconic, transparent wrapper, which keeps our products safe and fresh. When it comes to our packaging, we strive to use as little material as possible. All of the paperboard we use is recyclable and either made with post-consumer recycled materials or certified by the Forest Stewardship Council or the Sustainable Forestry Initiative.

As a member of the Sustainable Packaging Coalition, the leading voice on sustainable packaging, we seek to champion better packaging solutions in partnership with the broader food industry. We’re also exploring using new materials and testing alternatives that can still meet our standards for safety and quality.