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rethinking packaging


KIND is known and recognized for its iconic, transparent wrapper, which keeps our products safe and fresh. When it comes to our packaging, we strive to use as little material as possible. We’re always exploring using new materials and testing alternatives that can still meet our standards for safety and quality.

As a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, we are working to make all our plastic packaging 100% reusable, recyclable or compostable by 2025, while reducing our usage of single-use plastic overall. We are also a member of the Sustainable Packaging Coalition, the leading voice on sustainable packaging, through which we hope to champion new packaging solutions in partnership with the broader food industry.

All consumer paper cartons we use are recyclable and either made with post-consumer recycled materials or certified by the Forest Stewardship Council or the Sustainable Forestry Initiative.