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life at KIND
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how it all started

about Daniel

about Daniel

Daniel Lubetzky is on a mission to build bridges between people. He is the founder & CEO of KIND, a not-only-for-profit that makes delicious and nutritious snack foods. Drawing on his experiences in the food industry, Daniel recently founded an independent organization called Feed the Truth, which seeks to improve public health by making truth and transparency the foremost values in today’s food system. A pioneering social entrepreneur, Daniel also founded or co-founded PeaceWorks Inc.Maiyet, and the OneVoice Movement. In 2015, President Barack Obama and Commerce Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship. He is the author of the bestseller Do the KIND Thing.