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KIND is a special place to work. We approach our work with integrity and an ownership spirit. For many, KIND is more than just a job – it’s a way of being in the world. Join us!
Daniel Lubetzky founded KIND in 2004 after becoming frustrated with his own snacking options. He vowed to create a snack that was both nutritious and delicious, and from there KIND, with a brand mission of not-only-for-profit®, was born. Get to know Daniel below and check out KIND’s origin story here!
Favorite KIND Bar: That's like making him pick a favorite child!
Hometown: Mexico City
Family Life: Daniel is married with four children
Special Talents: Magic
Favorite Quote: "In a place where there is no humanity, strive thou to be human." - Rabbi Hillel
Hear from Daniel: In his New York Times bestseller Do the KIND Thing
Feed the Truth- an organization seeking to improve public health by making truth and transparency the foremost values in today's food system; given his work with KIND, Daniel seeded this organization with $25 million and has since separated himself from it.
OneVoice Movement- an international grassroots effort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict.
PeaceWorks Inc.- a business that fosters cooperative ventures among neighbors in the Middle East.
Lubetzky Family Foundation- an organization working to build human understanding, stronger communities and more resilient democracies.
Maiyet- a fashion brand that partners with artisans to promote entrepreneurship in developing economies.
Learn more about Daniel here.