make the world a little kinder

Since 2004, we've been on a mission to make the world a little kinder. We call this the KIND Movement.

To date, KIND and The KIND Foundation have invested and committed more than $34.5 million and 50,490 volunteer hours to charitable causes that are spreading kindness and fighting hunger. This includes the KIND Foundation's signature initiative, Empatico, as well as valued partnerships with nonprofits.

how our programs come to life


Incubated by The KIND Foundation, Empatico is a free online tool that connects classrooms around the world. Its research-based activities are designed to spark curiosity, kindness and empathy. In 2018, Empatico was named a Fast Company World Changing Idea and a top ed tech tool in 2019. Teachers in 145+ countries and all 50 U.S. states are already using the tool. Join them at


KIND Schools Challenge

The KIND Foundation and Making Caring Common (a project of the Harvard Graduate School of Education) invited middle- and high-school students to submit projects to make their school communities kinder and more inclusive. The Foundation provided financial support and mentorship for 20 ideas. Check them out here.

KIND’s Snack & Give Back Project

Through this project, KIND transforms its iconic, transparent wrapper to celebrate and support communities that haven’t received their fair share of kindness. The project launched with a limited-edition KIND® PRIDE bar. All proceeds from the bar were donated to the Ali Forney Center in efforts to protect and empower homeless LGBTQIA+ youth across the country. In November 2019, KIND will continue this project with its custom patriotic design for the KIND® HEROES bar, to applaud and thank those in the military community. All proceeds from the KIND® HEROES bars will be donated to Hope For The Warriors’ Warrior’s Wish® Program.


#kindawesome was a program we cooked up to celebrate and inspire everyday acts of kindness. For every kind act recognized through the program, we celebrated that person with a KIND® snack (on us!) and another card to pay it forward. Throughout the program’s duration, our team and community celebrated over 300,000 kind acts!


KIND People

The KIND Foundation's KIND People program awarded a total of $1.1MM to 7 individuals transforming their communities through kindness. Read their stories here.


Pop Your Bubble

After research showed only 1 in 5 adults regularly seek out friends who have different perspectives, The KIND Foundation took action. Through this social experiment, we fostered 65,000+ connections between Americans of different backgrounds and viewpoints. Learn more here.


KIND Causes

Through this program, we issued a $10,000 grant to a socially-impactful organization each month. Over 4 years, KIND and The KIND Foundation supported 48 organizations by providing these grants and mentoring select winners. Get inspired here.


Entrepreneurship Summit

This event, co-hosted by The KIND Foundation and Venture for America, was inspired by KIND’s belief that for-profit businesses can drive social change. Nearly 300 social entrepreneurs spent the day learning from each other and our team. Read more here.

The KIND Foundation

To deepen our social impact, we established The KIND Foundation, a separate 501(c)(3) nonprofit organization. Learn more about the Foundation and its signature initiative, Empatico, here.

A note from our founder: the power of kindness


Dear KIND Community,

When I was little, my dad talked to me about his experiences during the Holocaust. I was haunted by the darkness that humanity descended to. And I was deeply impacted, not just by the atrocities, but by the stories my father shared about the kindness of others that enabled him to survive. Since I can remember, I committed to do my part to make sure what happened to my dad would not happen again to others. The common thread in most of the ventures I have founded or co-founded is building bridges between people and connecting all of us with one another so that we can discover our shared humanity.

When we launched KIND 15 years ago, our mission was to make the world a little kinder, one snack and act at a time. Today, I believe kindness is more important than ever and am hopeful that KIND can help elevate this value in society. I am particularly proud of the work that The KIND Foundation has seeded through Empatico, an award-winning platform for teachers to connect their classrooms with others around the world. Empatico has the potential to expand kids’ horizons and teach them to navigate our world with confidence and empathy.

Thank you for supporting our work, believing in our Movement and championing kindness in your own lives.


Daniel Lubetzky


Learn more about Daniel’s other ventures, including PeaceWorks and OneVoice, here.

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