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make the world a little kinder

We believe that kindness can change the world. That’s why we’re on a mission to make the world a little kinder and have been since we were founded in 2004. We call this the KIND Movement.

We all have the power to make a difference. Ready to get started?

see how you can be KIND every day

do the KIND thing

Here's how we bring our Movement to life. Not-only-for-profit®

The KIND Foundation

The KIND foundation is a 501(c)(3) organization established by KIND that aims to foster kinder and more empathetic communities. Its mission is brought to life through a variety of programming meant to celebrate and inspire positive action. Learn about The KIND Foundation here and sign up for updates.


Empatico is the signature initiative of The KIND Foundation. Empatico is a free tool for educators to connect their classroom with others around the world through video interactions and activities designed to foster meaningful connections among students. Empatico empowers educators and students to explore the world through experiences that spark curiosity, kindness, and empathy. In 2018, Empatico was named a World Changing Idea by Fast Company.


One of our favorite ways to spread and celebrate kindness is with #kindawesome cards. We hand out these cards when we see someone (friend, stranger or anyone in between!) doing a kind act. Each card has a special code, which the recipient can enter online to receive a token of KIND’s appreciation, as well as another #kindawesome card to pay it forward. We’ve found that the world is full of #kindawesomeness – you just have to be open to seeing it! Want to start spotting kindness with us?


At KIND, we spend a lot of time talking about what it means to be kind. From the healthy snacks we make to the way we work, live and give back, we are always focused on making the world a little kinder. In fact, 4 out of 5 team members say kindness is more top of mind for them since they joined KIND. Our goal is to keep that number rising! That’s why we empower all our team members to give back throughout the year – whether it’s through donated product, volunteer time or just doing the kind thing. To jump start your own kind activities, check out this weekly kind act tracker!

Do the KIND Thing

by Daniel Lubetzky

Do the KIND Thing
An inspiring handbook for success in business and life by the visionary CEO of KIND Healthy Snacks.

100% of author’s proceeds will be donated to furthering acts of kindness

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