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The KIND foundation

  • The KIND Foundation

    what is The KIND Foundation?

    The KIND Foundation is a charitable organization established by KIND. The Foundation aims to deepen what has been the KIND brand’s mission since day one: do the KIND thing for your body, your taste buds and your world™. The Foundation will achieve this through activities that foster kinder and more empathetic communities. The KIND Foundation is a 501(c)(3) not-for-profit organization.

  • why did KIND start a foundation?

    The decision stemmed from KIND's desire to scale its social impact. Businesses have the ability and the responsibility to leave the world a better place. KIND is committed to leaving a positive mark through its brand, healthful products and philanthropy.

  • how can I get in touch with The KIND Foundation?

    Don’t be a stranger! Please email with questions or ideas. Please note, at this time we are not seeking unsolicited grant proposals.

  • Empatico

  • what is Empatico?

    Empatico is a free online learning tool that connects classrooms worldwide. It helps students discover what life is like for their peers around the globe, and, in the process, teaches skills like curiosity and kindness to future leaders.

  • what is Empatico’s vision?

    Empatico’s vision is to create a frictionless platform for connecting children all over the world. Someday, we hope Empatico will be a widely-adopted way for kids to connect with one another and explore their similarities and differences. We would love to make Empatico exchanges a normal part of kids’ educational journey.

  • why is Empatico limited to 7-11-year-olds?

    7-11-year-olds represent a unique opportunity. Science shows that kids in this age range are in their “empathy sweet spot.” This means they haven’t developed deeply-rooted biases, but are starting to ask questions about who they are and where they fit into the world. Giving them an opportunity to develop this curiosity and have positive experiences with diverse people can influence how they perceive others in the future.

  • what skills will Empatico teach kids?

    By giving kids the chance to engage with peers in meaningful ways, Empatico will teach skills like kindness, curiosity and perspective-taking. These character skills are critical to succeeding in today’s world; in fact, it’s been shown that they are just as important as traditional academic skills are. Hopefully Empatico will also give kids experience working across lines of difference, so that when they enter the workforce, they are prepared to collaborate with different types of people.

  • why did The KIND Foundation create Empatico?

    The KIND Foundation is committed to building kinder communities, and many of our philanthropic initiatives focus on bringing people together to create more empathy and understanding. Empatico is consistent with this mission. Empatico is also inspired by the early experiences of Daniel Lubetzky, who is the Founder of KIND and President of The KIND Foundation. Daniel has dedicated his life to building bridges between people. As the son of a Holocaust survivor, he understands the importance of recognizing our shared humanity and appreciating difference. Empatico is his latest effort to connect people.

  • where can I learn more?


  • KIND People

  • what is the KIND People program?

    KIND People is a program from The KIND Foundation. It will celebrate KIND People who have gone out of their way to help others, particularly those who are vulnerable or in need. Through the program, $1 million in total prizes will be awarded to celebrate exemplary KIND People and support them on their journey to doing more good.

  • who should I nominate?

    The nomination period closed on March 31st, 2016.

  • how will nominations be judged?

    See the terms & conditions for a comprehensive list of the judging criteria at In sum, judges will look at whether the nominee: 1) has stepped out of his or her social circle or everyday routine to do something kind for an individual or community in need, 2) has made a tangible impact, 3) embodies values such as empathy, purpose and authenticity and 4) has a story or mission with the potential to inspire others.

  • Entrepreneurship Summit

  • what is the Entrepreneurship Summit?

    In 2016, The KIND Foundation, members of the KIND Snacks team, and representatives from Venture for America – a leading fellowship program for entrepreneurs – worked together to put on this educational event. The Summit was a unique opportunity to help aspiring and early stage entrepreneurs who are focused on businesses that have a positive social impact in their communities. To learn more about the Summit, please check out the agenda at

  • where will the Entrepreneurship Summit take place?

    The Summit took place at TheTimesCenter in New York City. For those unable to be in NYC, online participation opportunities were provided.

  • what will happen during the Entrepreneurship Summit?

    This event targeted aspiring and early-stage entrepreneurs seeking skill development, networking and mentorship. Attendees experienced trainings and workshops intended to propel them forward in building businesses that will have a positive social impact on their communities; they also had the opportunity to hear from KIND Snacks team members, who shared their own experiences building a business that strives to balance commercial success with social impact. To get a more in-depth view of the day, please check out the agenda at and watch a recap at

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