Before making their way to your supermarket, apples are judged for size, color, and looks far before taste. Unfortunately, that results in a lot of unnecessary food waste. In fact, 1 in 5 edible apples don’t ever make it to market. But these misfit apples are still just as nutritious and delicious as their uniform supermarket-ready counterparts.
We work with suppliers who save these apples and turn them into healthful dried snacks, sauces and juices. By using fruit that’s not pretty enough for the standard marketplace, growers are converting food that would have gone to waste into a valuable and tasty ingredient. With each delicious bite of a KIND® Whole Fruit bar, you are helping us celebrate the beauty of ugly fruit.