do the kind thing for your body, your taste buds & your world®

for your body

We believe if you can't pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. KIND® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains - no secret ingredients and no artificial flavors, preservatives or sweeteners.

ingredients A-Z learn more about what's in our snacks

for your taste buds

We believe that people don’t need to choose between health and taste when it comes to snacking. We use premium, better-for-you ingredients that are kind to your body without sacrificing quality or flavor.

check us out on Medium stories, tips and recipes for a healthier lifestyle

for your world

We believe in inspiring and celebrating kindness. By improving the way we live, eat and relate to one another, we hope to foster communities that are healthier, more empathetic and embrace our shared humanity. LEARN ABOUT OUR MISSION

life at KIND

See what our KIND team is up to or, better yet, join us!

how it all started

about Daniel

Daniel Lubetzky, founder and CEO of KIND, is on a mission to make the world a little kinder one snack and act at a time. A pioneering social entrepreneur working to build bridges between people through innovative models, Daniel is also the founder of PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East.

Read his
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